Buying habits have significantly changed with the growth of the internet. Rather than customers having to order through the post, they now have the immediacy and simplicity of online shopping as well. Graham is well aware that when you look through a brochure, whether in print or online, you expect to be drawn in by beautiful imagery in order to whet your shopping appetite. Graham’s role as a brochure photographer is to enhance the product’s attractiveness to create interest from potential customers. The do this he painstakingly prepares each shot, ensuring the lighting, composition and background are just right to make the product as visually appealing as possible. A key technique is to use a plain or white background so that it brings attention to the product, whilst highlighting the detail. When this cannot be achieved satisfactorily in camera, Graham will remove the background in Photoshop, creating a clipping path, enabling the designer to float the image on any background the client choses.